By Gaby Holguin (Creative Designer at The Ideas Factory) In an era where crises permeate even the simplest daily actions, design emerges as a pivotal discipline. Brands must recognise that true transition occurs when creativity fosters environmental and social...
By Said Puentes (Co-creator of Research Lab & Culture Specialist at The Ideas Factory). Is market & contextual research still necessary? In a nutshell, absolutely! Business decisions can no longer be based on hunches; they must be informed by a...
