Navigating Permacrisis: The Importance of Contextual Research in Business 2024 and Beyond by Said Puentes | Aug 22, 2024 | Blog, Research LabBy Said Puentes (Co-creator of Research Lab & Culture Specialist at The Ideas Factory). Is market & contextual research still necessary? In a nutshell, absolutely! Business decisions can no longer be based on hunches; they must be informed by a...
