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Beyond Cookies: Reflections on privacy in Digital Marketing

Beyond Cookies: Reflections on privacy in Digital Marketing

by Isabella Cruz | Sep 20, 2024 | Blog, TIF Insights

By Isabella Cruz (Junior Strategist) and Wender Oropeza (Web Developer & Technical Leader) This article analyzes the impact of eliminating third-party cookies in digital marketing and explores alternatives that prioritize user privacy. We will examine the...
Data-Driven Strategy: Building Trust at the Intersection of Data Ethics and Cybersecurity

Data-Driven Strategy: Building Trust at the Intersection of Data Ethics and Cybersecurity

by Andres Gómez | Sep 20, 2024 | Blog, TIF Insights

By Andrés Gómez (Digital Product Manager) and Andrés Muñoz (Digital Product Manager) Marketing is no longer just about crafting catchy slogans or running ads. It’s about using data to inform decisions, personalize experiences, and build long-term trust with consumers....

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