By Said Puentes (Co-creator of Research Lab & Culture Specialist) and Juan David Brand (Co-creator of Research Lab, Brand Strategy & Culture Intelligence Specialist and at The Ideas Factory). In 2024, companies face unique challenges that require deep...
By Said Puentes (Co-creator of Research Lab & Culture Specialist at The Ideas Factory). Is market & contextual research still necessary? In a nutshell, absolutely! Business decisions can no longer be based on hunches; they must be informed by a...
