Oh, it’s that time of year again—when HR, Marketing, and Sales teams join forces to work towards one common goal: the end-of-year and Christmas corporate celebration. Whether it’s for internal team bonding or client appreciation, challenging years like the...
By Juan David Brand (Co-creator of Research Lab, Brand Strategy & Culture Intelligence Specialist at The Ideas Factory). Do We Still Need Branding? The New Paths of Strategic Branding. The past 3 years have been a time of profound reflection on the role and...