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Beyond the Party: The Strategic Importance of Year-End Corporate Celebrations

Beyond the Party: The Strategic Importance of Year-End Corporate Celebrations

by Juan David Brand | Nov 5, 2024 | Blog

Oh, it’s that time of year again—when HR, Marketing, and Sales teams join forces to work towards one common goal: the end-of-year and Christmas corporate celebration. Whether it’s for internal team bonding or client appreciation, challenging years like the...
Strategic Branding in the era of Brandless: Beyond the Apple stereotype.

Strategic Branding in the era of Brandless: Beyond the Apple stereotype.

by Juan David Brand | Aug 22, 2024 | Blog, TIF Insights

By Juan David Brand (Co-creator of Research Lab, Brand Strategy & Culture Intelligence Specialist at The Ideas Factory). Do We Still Need Branding?  The New Paths of Strategic Branding. The past 3 years have been a time of profound reflection on the role and...

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